I grew up in Orlando and moved to Miami for FIU, studying finance and international business. Somewhere in those four years I fell into content creation and management — and it stopped being a side thing fast. I learned the craft hands-on: building audiences, running growth strategy, testing funnels — figuring out in real time what makes people click, stay, and convert.
Then I lost a client. It forced a realization I'd been avoiding: I'd built my work around someone else's account instead of something that was mine. The income was real; the foundation wasn't. That was the turning point. Around then my best friend William moved in, and we went all in on a single idea — combine what each of us was actually built for. Two different engines, one operation.
The work happens to be exactly what I'm wired for: relentless about getting things done, quick to build relationships that last, and always generating new angles as the internet shifts under everyone's feet.
